Friend
Friend
$25 / month
- 10% off every bag
- Early access to new releases
- Member-only newsletter
Crafted for partners & friends
Rise and grind, Bay View style.
We roast, we pour, and we bag our own coffee on Potter Avenue. Shop beans and mugs, have coffee delivered on your schedule, or pull up a stool for a tasting.
Roasted on Potter Ave
The store
Beans, mugs, and more.
Roasted in small batches and shipped within two days. Pick a bag, a mug for the morning, or a tote. Pickup at the roastery is free.
Product names, options, and prices are placeholders.
Coffee straight to your door
Set it once. Sip on schedule.
Choose your beans, pick how often they arrive, and skip, pause, or swap any time. Subscription bags are roasted the week they ship.
- 1Pick a blendAny bag in the shop, or let the roaster choose.
- 2Pick a rhythmEvery 2, 4, or 6 weeks.
- 3RelaxFree delivery in the Milwaukee area, free shipping elsewhere.
Build your subscription
Memberships
Become a partner.
Monthly memberships for people who want a steady supply of coffee, first crack at tastings, and a seat at the roastery. Tiers and perks are placeholders until pricing is final.
Partner · most popular
Partner
$60 / month
- One 12 oz bag every month
- One tasting seat a month
- 15% off merch and brewing gear
Founding
Founding Partner
$120 / month
- Two 12 oz bags every month
- Two tasting seats a month
- Invitation to roast days
Roasting
Roasted on Potter Avenue.
Our roaster works in the tasting room, so you can watch the batch you’re about to drink. Head roaster Matthew Ehresman, a Q grader, sets every profile, and the team tastes each batch before it goes in a bag.
2,400sq ft, Bay View
Q graderhead roaster
Smallbatches, roasted to order
2 daysroast to ship
Tastings
Pull up a stool.
Guided, ticketed tastings for four at a time, led by our team. Sit at the bar, taste the lineup side by side, and ask us anything. Tickets are limited to four seats per session.
Fri–Sun · 12:00 p.m.
Guided tasting
Four seats, three coffees, and a walk through how each one was roasted.
$35
Fri–Sun · 1:30 p.m.
Guided tasting
The same format, later in the day. Good for a slow Sunday.
$35
Partners
Partner seat
Included with Partner and Founding memberships. Book it from your account when you join.
Visit
Come by.
1314 E. Potter Ave, Milwaukee. The bar is open for a la carte coffee Friday to Sunday, with bags and merch at the counter. Tastings are ticketed.
Fri – Sun7:30 a.m. – 11:30 a.m.
Tastings12:00 p.m. & 1:30 p.m.
Mon – ThuRoasting & online orders
Newsletter
Get the good beans in your inbox.
Roast dates, new releases, and tasting seats, once a month or so.
